Avenir Poster

Print/Poster Design

Client: IADT Student Project

The Brief

Create a promotional full colour double-sided poster advertising a given typeface.

In this introduction to font design and typography, type was used as a visual language in poster design. On the poster the majority of the font’s glyphs, information on the font and it’s designer and the logo of the font family that released it were to be included. My typeface was Avenir.

I wanted to base my poster around the fact that Avenir is a geometric font. So my poster folded down to a rectangle which then opened up two letters at a time to reveal the word “Avenir” along with the typeface glyphs and background information.