The Heritage Council

Print/Identity Redesign

Client: The Heritage Council

The Brief

Redesign the identity for the Heritage Council.

This project asked for a redesign of the identity of the Heritage Council to mark their 20th anniversary. They required a contemporary identity to engage their stakeholders and create new audiences. The mark was then applied to various mediums such as a stationery suite and a campaign.

I wanted my design to be a delicate thing, like our flora heritage, with a modern twist. I chose to use a fern design with a contemporary typeface in both black and white and colour. I then applied the design to stationery and a poster campaign which uses images of heritage along with the message “Conserve, Protect, Enjoy”.